Candidate Recruitment, Training and Support

At Florida 180, we are on a mission to reshape Florida’s political future. Our project focuses on identifying, recruiting, and preparing passionate individuals who are ready to step up and make a difference in their communities. By offering candidates comprehensive training and essential resources, we ensure they are equipped to run competitive and effective campaigns that resonate with voters.

Here’s an in-depth look at what Florida 180 does and the roles that make this initiative a success:

Candidate Recruitment: Building a Strong Bench

Florida 180 actively seeks out individuals who embody the values and vision needed to create meaningful change in Florida. We focus on:

• Diversity: Ensuring representation from all walks of life, communities, and professions.

• Community Leaders: Identifying those who are already making a positive impact locally and encouraging them to bring their leadership to the state or national level.

• Untapped Potential: Reaching out to people who may not have considered running for office but have the drive and expertise to serve effectively.

Our recruitment team works tirelessly to build a bench of candidates who reflect the needs and values of Floridians across the state.

Candidate Training: Preparing for the Challenge

Running for office is no small feat. That’s why Florida 180 provides candidates with in-depth training to navigate the complexities of campaigning. Training programs include:

1. Campaign Fundamentals:

   • Developing a campaign plan and strategy.

   • Understanding voter demographics and targeting.

   • Messaging and communications best practices.

2. Fundraising Strategies:

   • Building a grassroots donor base.

   • Hosting successful events.

   • Utilizing digital tools to amplify fundraising efforts.

3. Media and Public Relations:

   • Handling media inquiries and interviews.

   • Crafting compelling messages.

   • Utilizing social media effectively to engage and mobilize voters.

4. Compliance and Reporting:

   • Understanding campaign finance laws.

   • Ensuring transparency and accountability.

   • Filing accurate reports with the appropriate authorities.

     
     

Providing Resources: Setting Candidates Up for Success

Florida 180 goes beyond training by offering candidates the tools and resources they need to thrive. These include:

• Digital Infrastructure:

  • Access to voter data and analytics.

  • Website and digital platform creation.

  • Guidance on leveraging online tools for outreach.

• Communications Support:

  • Crafting policy platforms and speeches.

  • Designing campaign materials, including brochures, signs, and mailers.

  • Media coaching and debate preparation.

• Mentorship and Networking:

  • Pairing candidates with experienced campaigners and elected officials.

  • Facilitating introductions to key stakeholders and community leaders.

  • Offering ongoing support throughout the campaign.

    
    

Why Florida 180?

Florida is at a critical juncture. With significant challenges facing our state, from environmental issues to economic inequality, we need leaders who are prepared to address these concerns head-on. Florida 180 is committed to turning the tide by empowering a new generation of candidates who will bring fresh ideas, bold solutions, and a people-first approach to governance.

By creating a pipeline of well-trained, well-resourced candidates, we aim to flip districts, build majorities, and create a Florida that works for everyone.

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